Emails

Product and customer emails focused on clarity, usability, and user adoption, including onboarding, updates, and feature communication.

Marketing Materials

Sales and marketing assets including brochures, guides, and campaign materials designed to support customer acquisition, onboarding, and product adoption.

Articles focused on marketing, SEO, and business strategy, designed to educate readers, build trust, and support long-term business growth.

Blog Articles

Selected Work

A selection of marketing, website, and content work focused on clear messaging, strong calls to action, and practical results.

“I hired Rachelle to write weekly blogs on our medical site. She was tasked to research given topics and hit a specific word limit weekly. I cannot stress enough how experienced, professional, and thorough her work is.

Being a medical clinic, proper research is important but making the topic digestible to our patients is equally so. She achieves both with every article she has written us, so much so that I struggle to provide feedback for second revisions.

I'm happy to continue to work with Rachelle and would encourage you to try her out as I know you will not be disappointed. I believe she enjoys the work that she does and it reflects in the quality of her work."

Marcin, Cannabis Clinic

★★★★★

iApotheca Marketing Samples

Here is a selection of marketing materials I created for iApotheca, including guides, sales pieces, and campaign assets designed to support customer acquisition, onboarding, and product adoption.

Click a Sample to View

Delivery Customer Acquisition Guide (Lead Magnet)
A step-by-step resource designed to help pharmacies launch and grow a delivery service through practical, actionable marketing strategies.

Promotional Offer Graphic (EconoRoute Launch Campaign)
Conversion-focused campaign graphic designed to promote a limited-time offer and drive demo bookings.

Narcotics Reconciliation Guide
Educational resource created to help pharmacies identify and resolve discrepancies, while also used by internal teams to support customer onboarding and ongoing support.

Pharmacy Content Planner (2022)
Content planning resource created to help pharmacies plan and execute consistent marketing, while supporting lead generation and customer education.

Same-Day Delivery Guide
(Local Businesses)
Long-form marketing resource created to help local businesses launch and promote delivery services, while supporting customer acquisition and product adoption.

Prescription Delivery Service
Guide & Workbook
Educational guide and fillable planner designed to help pharmacies build and grow a profitable delivery service, while supporting onboarding and product adoption.

EconoRoute Local Delivery Flyer
Short-form marketing piece designed to introduce the service, communicate value quickly, and drive sign-ups from local businesses.

iApotheca Trade Show Brochure
Multi-product overview piece designed for in-person events to communicate value quickly, support sales conversations, and drive demo bookings.

EconoRoute Trifold Brochure
Multi-panel marketing piece designed to guide prospects through key features and benefits, supporting deeper sales conversations and product understanding.

"Rachelle did an awesome job of creating the web content I needed. She was a pleasure to work with on this project.
Will definitely seek her out again for my next need!"

★★★★★

★★★★★

Theresa, Health Benefits Administrator

"Great outcome, we are very pleased, thanks Rachelle!!!"

Julia, Natural Health Supplements Website

Emails

Product Launch, Growth & Engagement Email Campaigns for iApotheca SaaS Platforms

Click a Sample to View

Innovation & Growth Email
Marketing email highlighting delivery as a key growth opportunity, using industry trends and data to support adoption.

Content Marketing Challenge Email
Engagement email designed to help pharmacy customers build consistent marketing habits while supporting long-term education and retention.

Delivery Software Launch Email Product email introducing a delivery solution designed to simplify workflows and support safer patient care during COVID.

Narcotics Reconciliation Module
Launch Email
Product launch email introducing an updated narcotics reconciliation module with features designed to simplify workflows and improve accuracy.

Courier Partner Acquisition Email
Outreach email created to recruit courier partners into iApotheca’s prescription delivery network and support business growth.

Simply the BEST! Rachelle was very patient and attentive to my needs and offered some great suggestions.

She was very supportive and encouraging in reference to what I had already written.

She is my go-to writer!

Richard, Retail Business Owner, NYC

★★★★★

Blog Articles

Blog Articles Supporting Product Education, Growth & Customer Engagement

Click a Sample to View

Pharmacy Delivery & Revenue Growth (2020)
Article outlining how pharmacies can use delivery services to increase revenue, attract new patients, and improve retention.

Unboxing Experience & Brand Strategy (2022)
Article outlining how packaging, personalization, and brand storytelling can create memorable customer experiences and drive loyalty.

Social Media Marketing for Pharmacies (2020)
Article outlining practical strategies for using social media to attract patients, increase visibility, and grow a pharmacy business.

Delivery Start-Up Cost Strategies (2020)
Article outlining practical ways to reduce costs and build a sustainable delivery service, including staffing, logistics, and pricing strategies.

Employee Accountability & Leadership (2019)
Article exploring how managers can build a culture of accountability through clear expectations, communication, and leadership.

SEO Guide for Pharmacies (2021)
Downloadable guide outlining simple, practical SEO strategies to help pharmacies improve search visibility and attract more patients.

Pharmacist Burnout & Wellness (2020)
Article exploring the causes of burnout in pharmacy and practical strategies to manage stress and protect long-term health.